May 20th, 2008

Welcome to Mindshare

by Glenn Hoffman

Hello,
I am excited to introduce a new line of communication to aid our clients’ pursuit of new and interesting ideas. We call it “Mindshare”. It is technically a blog, but I really consider it a channel for staying in touch with clients, friends, and others we have enjoyed meeting.
Our goal with this initiative is to introduce [...]

May 20th, 2008

Make Google work for you.

by Glenn Hoffman

Maximizing your web investment with Search Engine Optimization.
We’ve all Googled ourselves, some more than others. Perhaps you’ve also Googled your business. But have you ever searched for your company like a potential customer, using only keywords? Was your website high on the list of results?
If your company appears in the top three pages, Congratulations! You [...]

August 22nd, 2007

You can’t manage what you can’t measure.

by Glenn Hoffman

In July 2007, SPINE completed its first customer satisfaction survey. We conducted this survey to get a better understanding of the overall service we provide our clients, and to identify opportunities to better meet their needs.
I am pleased to report that SPINE did shine — the vast majority of participants described themselves as “very satisfied [...]