Leverage your legacy
CRM is a financial firm managing more than $11 billion in assets. As founding members were transitioning to emeritus roles, new leadership recognized a change in the market itself — the industry was younger and competition was fiercer. With SPINE, CRM built on its established history while seizing the opportunity to redefine its identity and voice to keep pace with the evolving market. SPINE gave a fresh look to the firm, developing materials and messages that would resonate with its target market.