Looking for a spark?

Each day, our clients present us with new and exciting challenges. While the underlying issue may be familiar, the program specifics necessitate new thinking. It is this belief that ensures all our work is customized for our clients and fresh for their industry. The following are some of the time-tested ideas that have shaped our firm, guided our relationships, and helped create powerful communication programs for our clients.

  • Buyers want benefits not features
  • No one likes to be surprised
  • Consistency across media builds familiarity – trust wins business
  • Information is processed visually first and verbally second
  • No “house” style

Informed creativity

Smart solutions evolve from a deep understanding of your business and the benefits you promise your clients. We pride ourselves on identifying a company’s unique voice and translating it for consistent effect across a wide array of media. No two companies are alike and therefore, no two solutions should be alike. SPINE works with you to develop or enhance your own story and style.

So, what’s with the name?

Just as your back comprises several bones to support your body, your company relies on several forms of communication to conduct business. At SPINE, we believe that if you align all your points of communication visually, verbally, and strategically, these pieces will work together to provide a flexible structure and support your company’s communication needs. Eventually these pieces will establish your company’s brand and your SPINE.

Business success by design

A lot happens between the ideas and the results. It’s called process — a word we do not take lightly. We address marketing challenges cohesively and with measured preparation. We balance calculated research with pure gut instinct. Our work yields powerful results because everything we do stems from a foundation of best practices amassed over years in the business.

While each project is unique, you can expect work to follow the time-tested process outlined below.

Discover
Look. Listen. Learn.
Define
Distill. Clarify. Aim.
Design
Collect. Explore. Create.
Deliver
Finalize. Release. Track.