Cramer Rosenthal McGlynn
Corporate Logo
This venerable financial firm found itself at a critical juncture, with founding partners retiring and a new culture taking root. In this new era, the client wanted a more modern identity that would still honor the past and maintain a sense of continuity. We created a logo that achieved these objectives after studying the firm extensively and becoming well acquainted with the team. The design performs several practical functions while graphically symbolizing the client’s approach to investment.