Industry Focus: Shipping and Logistics

Expedite your success

The shipping and logistics industry is a complex network of companies working together to achieve a common goal — getting products into the hands of customers. How do you communicate the benefits of this sophisticated system while making the story simple for your audience to understand and appreciate? You need a partner with industry insight to manage complexity and make your message meaningful to clients and prospects.

SPINE has been developing marketing tools for this industry since 2000, and therefore we recognize that every cog in the wheel is critical to success.

We help you accurately communicate your points of differentiation and the many benefits your clients can expect. The marketing tools we create are also flexible so they remain relevant as you adapt to new government regulations or while you seize new technology opportunities.

Representative clients

Our clients operate at all levels of the shipping and logistics spectrum, from software developers that simplify electronic communication with the USPS to shipping expeditors that move mail across the world.

Representative Clients

“SPINE is the most reliable thing next to the German bullet train.”

— CEO, major mail expeditor

Core capabilities

SPINE partners with you to understand your target audiences. From there, we develop marketing and communications tools that garner interest from prospects, help you retain your customer base, and fuel new opportunities for gaining market share.

Services include:
Lead generation materials to help you expand your sales pipeline.
Websites to educate your audience and turn browsers into buyers.
Web applications that offer customers valuable tools such as online tracking or shipping calculators.
Sales tools that assist your sales force in closing the deal.
Online marketing tools to penetrate your target audience using the latest technology.
Customer communications to help you remain top-of-mind with your key constituents.