User-centered design
It doesn’t matter how powerful your software is if no one knows how to use it. SPINE helps you shape your product, focusing on the task at hand and on the end user. We look for ways to fine-tune all aspects of your product, from the iconography to the nomenclature. On a typical project, we would capture system requirements, develop a user interface design, and test usability.
Customer-centered marketing
Once your product is ready for prime time, we help you overcome the arduous task of marketing what is often intangible. Leveraging the information we have gained during the product exploration phase, we take your product to market with tools that communicate benefits, not just features. Through the written word and through engaging visuals, we make “what’s in it for them” crystal clear. You will turn browsers into buyers once they gain the confidence that your solution will help them accomplish more than they ever thought possible.
Representative clients
Our clients include leaders of their respective industries. Most notably, SPINE worked with ITA Software to develop a user interface that later became the selected interface for many travel companies, including Orbitz.
